Automated image validation with a built-in workflow to detect low-quality uploads and trigger customer replacement requests — no manual emails required.
— Case Study
E-Commerce Automation
Automating Custom Pet Product Orders for PetFacePajamas
PetFacePajamas is a fast-growing Shopify-based eCommerce brand specialising in custom pet-themed products. As order volume surged, their manual workflows became a serious bottleneck. We built a custom Order Management System that automated their entire fulfilment pipeline end-to-end.
— The Challenge
The Problem We Solved
As order volume scaled, the PetFacePajamas team found themselves buried in repetitive manual work that was impossible to sustain:
Manually reviewing, cropping, and preparing customer-uploaded pet images before sending them to their production vendor.
Tracking production progress through error-prone Excel sheets with no real-time visibility.
Emailing customers individually to request replacement photos whenever an uploaded image was too low-quality.
Hand-entering shipping details into ShipStation for every single order, consuming hours of team time daily.
Fragmented tools causing frequent delays, lost orders, and an inability to scale headcount-free.
5
Challenges Identified
Every challenge was systematically addressed through tailored engineering and design — no workarounds, no compromises.
— Our Solution
How We Solved It
We designed and built a custom Order Management System (OMS) that eliminated manual steps at every stage of the order lifecycle:
Real-time Shopify integration that pulls new orders instantly and syncs status updates back without delay.
Bulk order processing with smart filters for fast sorting, status grouping, and reporting across thousands of orders.
One-click ShipStation auto-fulfillment: shipping labels generated and tracking numbers pushed back to Shopify automatically.
Dedicated vendor dashboard replacing all Excel sheets, giving production partners a live, structured view of their queue.
Laravel Horizon background queues to handle peak-season load spikes, backed by AWS EC2 auto-scaling and SES for branded email comms.
— Tech Stack
Technologies Used
Laravel
Filament
Laravel Horizon
PostgreSQL
Shopify REST Admin API
ShipStation API
AWS EC2
AWS Lambda
AWS SES
— Impact
Results & Outcomes
- 70%
- Faster Order Processing
- Zero
- Manual Fulfilment Steps
- Real-time
- Order Tracking
Order processing time cut by over 70%, freeing the team from repetitive daily tasks.
All manual fulfilment operations fully eliminated — the team now scales volume without adding headcount.
Image quality compliance dramatically improved through automated validation workflows.
Real-time order visibility across Shopify, the production vendor, and ShipStation in one unified dashboard.
Infrastructure upgraded to AWS auto-scaling after peak-season feedback, ensuring zero slowdowns during high-traffic periods.
All order actions — from image approval to shipping — now completed with a single click.
— Start a Project
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PetFacePajamas is an active ongoing client. We continue to iterate on the OMS, adding new automation capabilities as their product catalogue and order volume grows.
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