Visual Schedule & Routine App (CoPilot) — step-by-step, media-supported routines that guide children through daily tasks at their own pace.
— Case Study
EdTech & HealthTech
Goally – Helping Neurodiverse Children Build Independence
Goally is an educational technology company helping neurodiverse children with autism, ADHD, speech delays, and developmental differences build life skills, improve communication, and gain independence. We designed and developed their full web, mobile, and tablet ecosystem.
— The Challenge
The Problem We Solved
Parents and caregivers of neurodiverse children face unique daily struggles that off-the-shelf apps simply cannot address:
Children frequently resist multi-step daily tasks like brushing teeth, getting dressed, or preparing for bed without structured guidance.
Without meaningful reinforcement, kids disengage from chores and learning activities — motivation fades fast.
Nonverbal children have no reliable way to express their needs, leading to frustration and meltdowns for the whole family.
Children often lack tools to manage emotional dysregulation — anger, anxiety, and sensory overload go unaddressed.
Parents worry about the impact of uncontrolled screen time on YouTube and social media, which offers no educational benefit.
Parents, teachers, and therapists operated in silos with no shared platform to coordinate care and track progress.
6
Challenges Identified
Every challenge was systematically addressed through tailored engineering and design — no workarounds, no compromises.
— Our Solution
How We Solved It
We designed and built the complete Goally product ecosystem — web app, mobile app, and a locked tablet environment:
Token Economy & Rewards — a gamified reward chart that gives children immediate, tangible motivation to complete tasks.
AAC Talker & Word Lab — a built-in communication tool with text-to-speech and vocabulary training designed for nonverbal children.
Mood Tuner — a playful emotional regulation app that teaches children calming strategies through guided, age-appropriate activities.
Goally TV / Goal Mine — a safe, ad-free video library with lessons on hygiene, social skills, and executive function.
Bedtime CoPilot, Visual Timer, and Rules (Behaviour Tracker) for end-to-end daily structure.
Parent and Care Team App — a centralised dashboard where parents, therapists, and teachers manage routines, rewards, and progress reports remotely.
— Tech Stack
Technologies Used
React Native
React.js
Node.js
Express.js
PostgreSQL
Firebase
— Impact
Results & Outcomes
Children now complete daily routines with minimal prompting, building real independence over time.
Parents report significantly fewer power struggles and meltdowns during transitions and bedtime.
Nonverbal children gained a reliable, consistent method to express their needs and communicate with caregivers.
Kids learned to identify their emotions and self-soothe using Mood Tuner's guided strategies.
Families replaced uncontrolled screen time with Goally's curated, developmentally appropriate content.
Therapists, teachers, and parents now coordinate seamlessly through a single shared platform.
— Start a Project
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Goally chose Optimageeks for our full-stack expertise across mobile and web, deep EdTech and gamification experience, and our commitment to human-centred design that children love and caregivers trust.
Explore more of our work across industries and technologies.