Automated LinkedIn connection sending with intelligent rate limits and human-behaviour mimicry to protect user accounts from bans.
— Case Study
SaaS & Sales Automation
Skylead – Multichannel Sales Engagement Automation
Skylead is a leading sales engagement platform automating outreach across LinkedIn and email with personalised multi-channel campaigns. We built the core automation engine powering the platform — from connection requests and follow-up sequences to complex conditional workflows — enabling sales teams worldwide to run campaigns entirely hands-free.
— The Challenge
The Problem We Solved
Sales teams manually sending LinkedIn connection requests and follow-up messages — a process that simply does not scale beyond a handful of prospects per day.
Constantly switching between LinkedIn and email broke sales cadence and introduced gaps where prospects went cold.
No automation engine existed to trigger the right next action based on what a prospect did — if they accepted, ignore, or opened a message.
To serve a rapidly growing global user base, the platform needed to execute thousands of parallel automation sequences simultaneously without degradation.
4
Challenges Identified
Every challenge was systematically addressed through tailored engineering and design — no workarounds, no compromises.
— Our Solution
How We Solved It
Follow-up messaging engine that triggers personalised responses automatically after a connection, message interaction, or profile visit.
Smart if/else workflow automation enabling complex multi-step sequences combining LinkedIn actions and email in a single continuous flow.
Campaign scheduler and throttling system designed to safely distribute high-volume automation across thousands of concurrent users.
Comprehensive monitoring and error-handling tools to guarantee reliability and instant alerting when any automated task fails.
— Tech Stack
Technologies Used
Node.js
React.js
PostgreSQL
Redis
RabbitMQ
Puppeteer
— Impact
Results & Outcomes
- 93+
- Countries Supported
- 1000s
- Parallel Campaigns
- 5 Hours
- Saved Per Rep Weekly
End-to-end automation achieved — users run complete outreach campaigns from first connection to final follow-up without a single manual action.
Automated follow-ups significantly increased reply rates across LinkedIn and email channels.
Sales reps reclaimed hours every week previously lost to manual LinkedIn and email outreach.
Platform now operates at scale, supporting thousands of users running automation workflows across 93+ countries.
Ongoing partnership: Optima Geeks continues to develop new workflow features and AI-driven personalisation capabilities.
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At Optima Geeks, we build automation-first SaaS solutions designed to scale. Our expertise in workflow automation, multichannel platforms, and CRM makes us the right partner for companies looking to automate growth.
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